The tastemakers have spoken and the message is clear: Jellyfish are making waves in the world of style for 2016 as part of a trend that focuses on Deep Summer themes.
What is "Deep Summer" and why is it so hot this year? Let’s start with the second half of this question.
Where do trend themes like this originate?
The short answer: the Internet. Trend researchers use Google-powered data along with what they find on social media and influential style websites to build broad themes based on what people are buying and talking about.
There’s science behind the data, but the themes add humanity and passion to the equation. And, there’s more than a little nuance involved in that. It’s not a computable process like math.
A concept like Deep Summer isn’t created by the Internet – it’s pieced together by identifying relationships between colors, textures, patterns and moods.
So, what comprises the Deep Summer theme?
All kinds of things make up the Deep Summer theme, but the overall impression is one of mystery and organic movement; the kind of dark beauty that undulates deep in the ocean or in the solar waves of outer space.
Colors associated with Deep Summer include blues, wines and golds, and the theme is represented with textures, shapes and patterns found in the sea – which brings us to jellyfish!
Deep Summer & Jellyfish
Jellyfish are everything that Deep Summer represents; organic, mysterious, beautiful and fluid in both color and movement. There’s something magical about them, and this year more and more people are starting to take notice.
In décor, jellyfish may bob up in lighting, wall art, sculpture or even upholstery. And, when mixed with the theme’s colors the effect is soothing and tranquil, yet sparked with the thrill of the unknown.
Try adding a little Deep Summer to your décor and see how this trend works for you in 2016!