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How We Use Color Association to Create Mood

Have you ever noticed that certain colors can make you think of certain things, or give you specific memories?</br></br>Much like with music or smell, color can trigger thoughts that then make us feel a certain way, and some feelings are more universal than others. For example, many people will associate yellow with happiness, the sun and spring, which in turn can stimulate the mind like a spring day might.</br></br>There are different names for this phenomenon (color association and color psychology are prominent) and <a title="KISSmetrics" href="https://blog.kissmetrics.com/wp-content/uploads/2011/03/true-colors1.pdf" target="_blank">studies have been conducted</a> to reveal how colors make people feel on a universal scale, as well as between genders.</br></br>Based on the results, we can draw broad conclusions about how a certain color added to a room or pattern will affect people’s moods. Like this:</br></br><strong>Men Prefer Black ...</strong></br></br>… and white, and the grays in between. This is because a majority of men feel good when surrounded by achromatic color schemes. No one really knows why, but it could have something to do with simplicity – or a lack of interest in color complexity.</br></br>Consider the average “man cave” or bachelor pad. Do you picture a lot of black leather and monochrome décor? There’s a reason for that.</br></br><strong>Orange Looks ‘Cheap’</strong></br></br>This isn't a universally shared opinion, but a slight majority of folks feel orange gives off a cheap vibe. Frankly, this is not orange’s fault. It may just be that people more often make poor decisions when using it.</br></br>Would you buy an orange car, or an orange house? It’s kind of sad, really, when you think about it. Poor, poor color orange.</br></br><strong>Women Prefer Tints, Soft Colors</strong></br></br>To refresh your memory, tints are colors with white added, while shades are colors with black added. Tints are bright and snappy; shades are subtle and solid. And, studies show that women prefer the brighter side of things.</br></br>On the whole, they also enjoy softer colors like pastels, but it must be noted that a) these are majority positions in a limited worldwide poll and b) there is no accounting for cultural changes over time, of which there have been many – particularly in the West.</br></br><strong>Harnessing Color Power</strong></br></br>Knowing how people generally perceive color can help you make more informed decisions about your décor; in how your design makes guests feel, and even how it may make you feel over time.</br></br>But, all the studies in the world can’t replace your gut reaction to color and what makes you happy. So, don’t be afraid to go against the grain when it comes to picking the perfect color for your décor, and <a title="Find a Local Painter" href="https://porch.com/local/painters?tid=social_atgstores_~~_~~_~~_~~_~~_~~_~~_~~_~~_~~" target="_blank">if you need a painter you can find the best in local talent at Porch.com</a>.
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